Explore
Our Rice Range
Twelve varieties. Five finishes. One standard.
Choose Your
Variety · 12 varieties
BASMATI
1121
Grain length8.30–8.40 mm
SteamSellaGolden SellaLemon Sella
Extra-long flagship basmati for premium retail and biryani.
BASMATI
1718
Grain length8.30–8.40 mm
SteamSellaGolden SellaLemon Sella
The 1121 look and length at better value.
BASMATI
1509
Grain length8.30–8.45 mm
SteamSellaGolden SellaLemon Sella
Long, slender grain — a Gulf wholesale favourite.
BASMATI
1401
Grain length7.75–7.80 mm
SteamSella
Aroma-led basmati for everyday premium meals.
BASMATI
Pusa
Grain length7.50 mm
SteamSella
Classic, balanced basmati for every occasion.
BASMATI
Traditional
Grain length7.40–7.45 mm
RawSteamSella
The original — strongest natural aroma.
NON-BASMATI
Sugandha
Grain length7.75–7.80 mm
SteamSella
Long, basmati-style grain at a lower cost.
NON-BASMATI
Sharbati
Grain length7.80 mm
SteamSella
Reliable long grain for daily meals and wholesale.
NON-BASMATI
PR 11
Grain length6.70–6.75 mm
SteamSellaGolden SellaLemon Sella
Dependable everyday grain for bulk supply.
NON-BASMATI
PR 14
Grain length6.75 mm
SteamSella
Firm, clean grain for catering and food service.
NON-BASMATI
Parmal
Grain length6.70 mm
RawSteamSella
The economy staple for high-volume kitchens.
NON-BASMATI
Sona Masoori
Grain length5.30 mm
RawSteam
Light, medium grain for South Indian cooking.
Typical grain lengths shown. Full specification sheets on request.
Five
Finishes
RawMilled straight from aged paddy. Natural aroma, soft texture — ideal for home cooking.
SteamLightly steamed before milling. Firm, separate grains — a restaurant favourite.
SellaFully parboiled. Creamy-white, never breaks or sticks — built for catering.
Golden SellaParboiled to a rich golden hue that holds after cooking — striking on the plate.
Lemon SellaParboiled with a light lemon tint. Bright, translucent grains that stay firm and do not break.