Non-Basmati
Sugandha
NON-BASMATI
Long & Affordable
Sugandha Rice
A budget-friendly, aromatic long grain with a soft texture. Sugandha delivers an attractive basmati-style grain on the plate for value-focused retail and catering.
Grain length7.75–7.80 mm
TypeNon-Basmati
OriginPunjab, India
Finish
Packing
- Milled at our ISO 22000 & HACCP certified facility
- Available in bulk and private label
- Free samples on request
Sugandha is a non-basmati long grain that looks and cooks much like basmati, with a lighter aroma and a more accessible price. It is a smart choice for catering, wholesale and value retail.
Best for
CateringWholesaleValue retailPulao
| Variety | Sugandha |
|---|---|
| Type | Non-Basmati |
| Available finishes | Steam, Sella |
| Average grain length | 7.75–7.80 mm |
| Quality | Export grade · 100% Sortex clean |
| Origin | Punjab, India |
Specifications by finish
| Finish | Avg length | Moisture max | Broken max | Purity min | Sortex | Whiteness (Kett) |
|---|---|---|---|---|---|---|
| Steam | 7.80 mm | 12% | 2% | 95% | 100% | 28–34 |
| Sella | 7.75 mm | 12% | 1% | 95% | 100% | 32 |
Typical values for export-grade lots.
Retail packsConsumer pouches and bags for supermarket shelves.
Bulk bagsLarge bags for wholesale, catering and food service.
Your brandPrivate label with your artwork and labelling.
- 01Rinse the rice gently two or three times.
- 02Soak for 20–30 minutes for longer, fluffier grains.
- 03Boil in plenty of water until just tender.
- 04Drain, rest covered for 5 minutes, then fluff.

